Increasing loyalty by marketing the ability to buy and move points/miles online, Points.com 

An overview of the positive business impact and increase in loyalty that can occur when loyalty program members can buy and transfer points/miles in real time.

  • Buy, gift and transfer: the core components of online points/miles movement
  • The motives and behaviours driving customer demand
  • Effectively driving awareness and adoption through relevant and effective merchandising
  • Best merchandising practices to maximise loyalty and revenues from the buying and movement of points/miles online
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