Herbert Verschuren
Director Flying Blue
Air France KLM
Herbert Verschuren has followed his education at the Erasmus University Rotterdam in The Netherlands. He finished with a masters degree in business economics. He started with KLM in 1992.His started in business logistical engineering, sales and general management in KLM Cargo. In 1999 he switched to the Passenger business of KLM in several functions. In 2001, he joined the Marketing and Brand department, and introduced new products and services. He was also responsible for the partner marketing portfolio of KLM. Since 2005, he is appointed VP Flying Blue and in that function responsible for the joint frequent flyer program of Air France and KLM.
