Vicky Elliot
Director of Marketing Services
Global Hotel Alliance
British born Vicky Elliot graduated from Hosta Hotel & Tourism School in Switzerland in 1992 from where she was recruited directly by Hyatt Hotels & Resorts. During her 14 year tenure with Hyatt, Vicky worked in hotels in London and Paris in Food & Beverage and Rooms management followed by various corporate marketing roles in their Europe, Africa and Middle East divisional office including marketing analytics, loyalty and partnership marketing and marketing communications. Vicky joined Global Hotel Alliance in August 2007 in her current position as Director of Marketing Services and is primarily responsible for all marketing activities across the alliance, including the development of an innovative multi-brand guest recognition programme, strategic partnerships and defining the brand strategy to move the alliance from a functional role for member brands to a consumer facing proposition.
