Moderator: Doug Morrison
Principal Consultant
D Consulting
Doug Morrison is an independent consultant focusing on customer management and business intelligence in the airline industry. Since 1994, Doug has worked with over 15 carriers across five continents in areas such as CRM strategy; loyalty programmes; customer segmentation and lifetime value modelling; campaign management and marketing automation; customer service strategy and systems; and design and implementation of enterprise data warehouses. Doug is a contributor to two books on CRM; the author of several articles and whitepapers; and recently led a workshop on Customer Analytics for Airline Loyalty. Doug lives in Sydney, and works anywhere within reach of an airport.
