1. Improving your Benefit with Loyalty Programmes
Moderator: Carlson Marketing

• Driving Successful Co-brand credit card acquisition
  Revenues generate by co-brand credit cards have become vital to the ongoing success of frequent flyer programs. In this session we will take a closer look at the acquisition element. How do you best structure your acquisition drive? What are the key considerations in the formulation of targeting? How do you optimize your media spend? This session will be of interest to both established as well as new players in the co-brand field.
   
• Watch and Learn – Applying Best Practices from other Industries
  Other industries have caught up and in some cases leapfrogged the success of airline loyalty programs. In this session we will explore some of the best practices applied in other industries, and their possible meaning in an airline loyalty context. It will help you to take a step back and review your program with refreshed insights.
   
• A Guide to Choosing Your Next Loyalty System
  Sooner or later, most FFP programs face the challenge of finding a new loyalty system that can help them achieve their new goals. In this session we will explore some of the key parameters to consider when evaluating the various offerings in the market. In addition, we will give our view on what makes the next generation of loyalty systems different.
   
• Revenue and Value Optimization - lessons in program liability
  With an ever increasing scrutiny on financial performance, program managers find themselves constantly challenged to find ways to improve the results. Breakage is a key driver of program profitability. In this session we will explore some of the key lessons learned around optimizing breakage.