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Day 1 - Monday 22 February 2010

13:00	Free Masterclass 1. Improving your Benefit with Loyalty Programmes Moderator: Carlson Marketing For more information click here
17:00	Masterclass concludes
19:00	Cocktail reception

Day 2 - Tuesday 23 February 2010

8:50	Chairman's introduction Ravindra Bhagwanani, Managing Director, Global Flight
9:00	Keynote address: What makes customers loyal at a 5-star airline? Tengku Azmil, Managing Director and Chief Executive Officer, Malaysia Airlines
9:30	Open Discussion with Tengku Azmil, Managing Director and Chief Executive Officer, Malaysia Airlines Moderator: Mark Pilling, Editor, Airline Business
9:50	Coffee break
10:20	Vision of the future of loyalty programmes Robert Sahadevan, Vice President Mileage Plus, United Airlines
10:55	Case study: Turning data mining into profit Andreas Berninger, Managing Director, Payback
11:30	Panel discussion: How can loyalty programmes engage customers more? Richard Albert, VP, Head of International Partnerships, American Express Barry Green, Vice President - CRM & Loyalty, Etihad Airways Phil Gunter, General Manager Velocity, Virgin Blue Eric Liebman, General Manager - Asia Pacific , VOILÀ Hotel Rewards Moderator: Doug Morrison, Principal Consultant, D Consulting
12:30	Lunch

14:00	Presentations by candidates for Loyalty Innovation Awards 2010 Moderation by the members of the judging panel: Ravindra Bhagwanani, Managing Director, Global Flight Anita Hawthorne, Manager - Commercial Planning & Performance, Air New Zealand Andreas Koch, Director Miles & More Program- Airlinepartnermanagement, Lufthansa Ajay Row, Vice President – CRM, Taj Hotels Resorts & Palaces
14:00	Innovation 1
14:20	Innovation 2
14:40	Innovation 3
15:00	Q&As to award candidates/voting
15:15	Coffee break
16:00	Simultaneous sessions Individual meetings OR Product Workshop 1 - COMARCH Fly high and leave the world behind! See more information here OR Product Workshop 2 - LOYLOGIC An Etihad Guest showcase See more information here
18:00	Close of conference - day 1
19:00	Gala dinner

Day 3 - Wednesday 24 February 2010

8:45	Chairman's introduction Mark Pilling, Editor, Airline Business
9:00	Alliances & FFPs: A cross-fertilisation approach Patrick Bianquis, VP Alliances, Air France
9:30	Lessons learned from the downturn in the luxury hotel segment Vicky Elliot, Director of Marketing Services, Global Hotel Alliance
10:00	Coffee break
10:30	Simultaneous sessions Individual meetings or Product Workshop 3 - Increasing loyalty by marketing the ability to buy and move points/miles online, Points.com See more information here OR Product Workshop 4 - Powering the customer-centric enterprise with siebel loyalty management, Oracle See more information here
12:40	Lunch

14:00	Panel discussion: Are loyalty programmes only an ancillary revenue tool? Moderator: Ravindra Bhagwanani, Managing Director, Global Flight Kaushalya de Alwis, General Manager, Paramount Airways Robert Mann, President, R.W. Mann & Company, Inc. Deborah Merrens, Director of Loyalty Marketing, Hilton Hotels Asia Pacific Herbert Verschuren, Director Flying Blue, Air France KLM
15:00	Coffee break
15:30	How IFRIC 13 has impacted our business Mukund Srinivasan, Business Finance Manager, Emirates
16:15	Evolving the FFP concept at a hybrid airline Johannes Ganser, Head of Loyalty and Partnerships, Air Berlin
17:00	Close of conference

The organisers reserve the right to change the programme, speakers or venue should circumstances require.

Organised by

Global Flight

Ailrline Business

Lead Sponsor

New Sabre

Sponsored by

Amadeus

Carlson marketing

Comarch

Hitit

Loylogic

Mercator

Satisfly new

Loyalty Methods

Oracle

points dot com

Official Airline

Malaysia Airline

Enrich